Digital design direction, UX art direction and online campaign creation for global brands. As Digital Design Director at EF Education First — the world's largest international education company — I led the in-house creative team through a complete redesign of their web presence and built digital campaigns across 50+ markets. Working with front-end and back-end developers, motion designers and a cross-disciplinary creative team, we produced platforms and campaigns generating over 600,000 leads per year.